Bart Buiring, Chief Sales and Marketing Officer, Asia Pacific oversees the Asia Pacific consumer strategy for the Marriott International core hotel business and brands. In this capacity, Bart provides leadership for the Sales, Marketing, Revenue Management, Brand Management & Operations, Digital, Communications, Loyalty, and Consumer Insights functions in the region. In close partnership with the Continent presidents, as leader of the regional Sales & Marketing teams, Bart is accountable for top-line rooms and Food & Beverage revenue generation budgeted to approximately $11.5 billion across a growing portfolio of 800 hotels, 24 brands, and in 23 countries. Bart began his tenure with Marriott International 19 years ago in India, as opening Food & Beverage Director of the JW Marriott Mumbai. He was later promoted to Director of Operations at the same hotel, later moving to Area Director of Operations for South East Asia, India, and Australia, before taking a role as head of regional Food & Beverage in Asia Pacific.
Bart moved to the United States in 2008 to serve as Corporate Vice President, Food & Beverage for The Ritz-Carlton, and returned to Asia Pacific in 2010 to establish the Continent Lodging Services structure—which included Rooms, F&B, Culinary,
Engineering, Procurement, and a team of talented Area Directors of Operations. Bart was promoted to Senior Vice President, Continent Operations in 2013 with a dual role as market leader with profit and loss responsibility for the South Korea market.
Bart is passionate about the guest experience, and during his tenure has exponentially lifted the APAC guestVoice scores, leading in terms of Intent to Recommend and Elite Appreciation performance. He has always been a strong advocate for BSA compliance and working in close partnership with Brand teams at Marriott International headquarters and in Continent to deliver relevant, localized, branded customer experiences.
